Identify the propaganda technique being used: Tiger Woods appears in a commercial driving a car made by Buick. He gets his golf clubs out of the trunk and talks about what a reliable car Buick makes.
All about the world's greatest golfer
All about the world's greatest golfer
Identify the propaganda technique being used: Tiger Woods appears in a commercial driving a car made by Buick. He gets his golf clubs out of the trunk and talks about what a reliable car Buick makes.
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It’s the testimonial technique, known colloquially as a celebrity endorsement.
Tiger is the best!